The Daily Grind
BRANDING | CUSTOM ILLUSTRATIONS | TAKE-AWAY PACKAGING
CASE STUDY
Crafting an Inviting Brand Identity for "The Daily Grind" Vegan Coffee Shop
CLIENT
The Daily Grind
SERVICES
Branding
Packaging Design
Custom Illustrations
Stationery
Client Overview:
"The Daily Grind" is a newly established vegan cafe nestled in the heart of London. The cafe offers an array of delectable vegan pastries and premium coffee, inviting customers to indulge in daily moments of comfort and connection. With an ambience characterised by natural wood decor and lush greenery, the cafe creates a welcoming haven for customers seeking relaxation.
Develop a comprehensive brand identity that encapsulates the essence of "The Daily Grind" and sets it apart in the bustling cafe scene.
Client Challenge:
As a newcomer in the competitive cafe landscape, "The Daily Grind" faced the critical challenge of establishing a distinct brand identity from scratch. With no prior branding in place, the cafe required an engaging and cohesive visual identity to communicate its dedication to exceptional products, create an inviting atmosphere, and nurture a sense of familiarity that encourages daily visits.
Client Goals:
1. Brand Inception:
Develop a comprehensive brand identity that encapsulates the essence of "The Daily Grind" and sets it apart in the bustling cafe scene.
2. Welcoming Ambience:
Craft a visual identity that mirrors the cafe's warm and cosy atmosphere, enticing customers to make visiting a cherished daily ritual.
3. Memorable Branding:
Establish a recognisable and memorable brand presence that resonates with customers, leaving a lasting impression.
DESIGN SOLUTION
Ingenious Logo Design:
In crafting the brand's visual identity, we embarked on a creative journey to conceptualise and design a unique brand logo.
The resulting logo seamlessly blends creativity and purpose, with the letter "G" ingeniously concealing a take-away coffee cup. A coffee bean graces the dot of the letter "i," symbolising attention to detail and the cafe's coffee-centric essence.
These clever elements symbolise the cafe's devotion to coffee and emphasise its status as a daily destination for indulgence.
Cozy Colour Palette:
The colour palette was meticulously curated to evoke emotions of comfort, camaraderie, and connection. Dark green, sage green, pale cold pink, and a touch of tangerine were thoughtfully combined, eliciting feelings of comfort while establishing an inviting and approachable aura that encourages customers to step inside and unwind.
Nostalgic Typography:
Typography selections were made with precision, striking a balance between playfulness and professionalism. A display font, designed with bold, slightly retro letters, infuses the branding with an enchanting retro charm, evoking a sense of welcome and nostalgia. A hand-lettered script font for the tagline adds a personal touch and is meticulously crafted, accentuating the cafe's core offerings.
Custom illustrations:
We crafted a bespoke collection of brand illustrations, each exuding a handcrafted aesthetic. These illustrations establish a deep personal connection with customers and infuse the branding with an appealing sense of playfulness.
Engaging Touchpoints:
From a delightful fidelity card designed to reward loyalty with a complimentary drink upon completion, to custom takeaway coffee mugs and paper bags adorned with a bespoke pattern, and an inviting shop sign, each touchpoint further reinforces the cafe's distinct character and unwavering commitment to delivering a remarkable customer experience.
OUTCOME AND IMPACT
The comprehensive branding initiative successfully propelled "The Daily Grind" into the spotlight.
Through astute design choices, we helped "The Daily Grind" achieve a heartfelt connection with its audience.
Consequently, the cafe has swiftly transformed into a beloved destination, cherished not only for its delectable vegan offerings but also for the sense of comfort and community it nurtures.
By deftly weaving visual storytelling with heartwarming design, the brand identity ensures that "The Daily Grind" shines brightly in the competitive London coffee shops landscape.
We are on a mission to make great brands heard, trusted and loved.