Cocoon 17

BRANDING

CASE STUDY

Crafting an elevated Brand Identity for a Homeware Shop

CLIENT

Cocoon 17

SERVICES

Branding

Client Overview:

Cocoon 17 invites you to surround yourself with enduring beauty and elevate your home with our meticulously curated collection of high-quality homeware and cookware. Experience the Cocoon 17 lifestyle and discover the joy of creating spaces that uplift your spirit and enrich your daily life.

Develop a comprehensive brand identity that encapsulates the essence of the business and gathers together customers passionate about cooking.

THE CHALLENGE

Embracing the homeware and cookware scene, Cocoon 17 embarked on its journey with the challenge of establishing a unique brand identity in a market brimming with choices.

As a newcomer, Cocoon 17 aimed to convey its commitment to curated quality and enduring beauty through a cohesive visual identity.
With no prior branding, the objective was to create an engaging and inviting atmosphere that goes beyond mere products, fostering a sense of community and warmth.

The challenge was to position Cocoon 17 as more than a shopping destination.

It strived to become an integral part of individuals' lives, where they could experience the joy of surrounding themselves with enduring beauty and quality that stands the test of time.