Manchester Square Studios
BRANDING | WEB DESIGN
CASE STUDY
Manchester Square Studios: A Fusion of Wellness and Energie.
CLIENT
Manchester Square Studios
SERVICES
Branding
Web design & Development
Client overview
Nestled in the heart of Marylebone, London, Manchester Square Studios emerges as a haven where "Get the best from your body for the rest of your life" is not just a motto but a transformative philosophy. This dynamic team of highly qualified instructors and practitioners offers Pilates, medical massage, and physical therapy, weaving a tapestry of holistic well-being for every visitor.
Manchester Square Studios stands as an embodiment of wellness, conveyed not just through its services, but by design and digital strategy, creating a holistic narrative that resonates deeply.
Client challenge:
Launched in 2016, the Pilates @ Manchester Square Studios website spotlighted private Pilates services and touched on available massage options. With the studio's expanding repertoire of services, a fresh approach was imperative. The updated website had to balance Pilates, massage, and physical therapy prominence, veering away from its Pilates-exclusive emphasis.
Client’s Goals:
1. Holistic Brand Identity:
Craft an encompassing brand identity to unify Pilates, massage, and physical therapy services.
2. Enhanced User Experience:
Revamp the website, optimizing its user experience and professional appearance.
3. Unveiling the Trio:
Establish a seamless online presence that spotlights Pilates, massage, and physical therapy equally.
4. SEO Visibility:
Implement SEO optimization to heighten online visibility and reach a broader audience.
Branding
Logo presentation: the concept
Pilates, physiotherapy and massage will give you greater flexibility, strength, stability, and mobility in your body and life. It could be a real game-changer, especially if you’re recovering from an injury.
This is the transformation the customers are looking for when frequenting the studios.
We have focused on the keywords of wellness and energy. In extension, the refreshing effect that the services provided have on your body and mind and the soothing ripple effect.
The chosen vibrant colours resonate with positivity and energy, while blue and turquoise retain their essence in updated shades, rendering a modern touch.
TYPOGRAPHY
Embodying a sense of equilibrium and vitality, a sans-serif font was chosen. Its clean lines mirror modernity, stability, and dynamism, weaving seamlessly into the brand narrative.
Web Design
Revolutionizing the website, we crafted a modern and responsive platform.
UX DESIGN
With a clear, concise approach, the website imparts vital information at a glance, employing strong visuals and commanding titles for swift comprehension.
The services, once primarily Pilates-centric, are now presented as an integrated trio, each highlighted for its unique benefits. The website's hierarchy facilitates quick scanning, allowing visitors to effortlessly absorb essential details.
SEO optimization ensures heightened online visibility, amplifying Manchester Square Studios' digital footprint.
OUTCOME AND IMPACT
The revamped Manchester Square Studios brand identity harmoniously intertwines Pilates, medical massage, and physical therapy into a seamless narrative of wellness
The modern, user-centric website empowers visitors to swiftly comprehend the breadth of services offered and their transformative potential.
A vibrant online presence showcases the studio's renewed commitment to holistic well-being, enabling Manchester Square Studios to reach a wider audience and reinforce its position as a haven for transformative wellness journeys.
Through design, branding, and digital transformation, Manchester Square Studios' case stands as an embodiment of wellness, conveyed not just through its services, but by design and digital strategy, creating a holistic narrative that resonates deeply.
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Pilates and Massage Studios in London: Branding and Web Design
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